Image creation for the next generation.

Behind Every Great Man…

November 7th, 2014

Post Production V2

We’ve all heard it, right? ‘Behind every great man is a great woman.’ We believe this is true, though sometimes it would be more apt to say ‘there is a great woman rolling her eyes!’

So what relevance does this phrase have to us? We decided it would be great to kick off our new-look blog with a tribute to one of our busiest departments: post production, because we believe that behind every great photographer there is a great Mac operator.

Many day-to-day viewers of our images think they see a photograph, whereas they in fact see a photograph and a lot of digital artwork. As much as we’d love to have a few ghosts around the studio to model our invisible mannequin photography, this isn’t a luxury we have! It is the job of post production to ensure that the final article our customer sees has all the special touches that can’t be achieved with even our top of the range cameras.

The above image is just a small example of what our post production team do on a daily basis. In addition to mannequin shots, our post production team’s work can include anything from removing the smallest blemishes from a product packshot to adding a ceiling (yes, a ceiling) to a roomset image.

So here’s to the post production team, the unsung heroes of the photography industry.

Got any post production or Photoshop stories to share? Comment below or tweet us at @Prodoto.

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